Consumer Tech Influence

We are a nation of gadget lovers. But how do we decide what to buy? And who we turn to for trusted advice in today's multi-channel world?

EML Wildfire’s consumer tech team set out to find the answers to these questions. We commissioned a survey to find out how consumer tech marketers can capitalise upon the steadily-growing mass market for technology products.

Our research found that people are making their own decisions about what technology to buy, with purchasing power and influence spread across a wide range of demographic groups, cutting across traditional age and gender distinctions. Now more than ever, marketers should take heed that consumers are consulting a wider range of resources than ever before when deciding what to buy.

Download our report to read our headline findings.

EML Wildfire Technology PR Blog

Wireless charging; why the hesitation?

By David Marsden on 17/05/2013

In his report on the new Nokia 925 handset earlier this week, the BBC’s Rory Cellan-Jones highlighted that wireless charging has been removed from the new Nokia 925 – though this feature will be available via an add-on cover. The logic was that this was to make the phone slimmer. If wireless charging was deemed to be a must-have feature in modern smartphones, then I would argue that dropping support in exchange for just a couple of millimetres might have been a bigger issue.

Also known as inductive charging, the advantages of wireless charging simply in terms of convenience are obvious; no fiddling around with plugging power cables into the handset. Industry leading mobile tech giant Qualcomm is putting its weight behind the initiative and is particularly keen to address one of the barriers to its wider adoption: wireless charging is still only possible when the device is placed on a mains powered charging pad.…