The EML Wildfire business-to-business PR team has extensive experience creating measurable success for technology companies of every size, across the depth and breadth of the IT sector.
Our industry knowledge encompasses call centres and CRM, cloud computing, digital marketing, ecommerce, enterprise software, mobile and telecommunications, supply chain software, semiconductors, product design and beyond.
We know that, when it comes to business-to-business PR, one size does not fit all. Sure, there is a place for customer announcements and product press releases, but relying on those tactics alone rarely delivers maximum value from your business-to-business PR campaign. It certainly won’t help you stand out as a market leader in a crowded business-to-business market place.
So we adopt an intelligent approach to business-to-business PR with integrated campaigns that translate your core value proposition into compelling, shareable content that will generate high profile coverage and ensure you attract and engage customers, prospects and market influencers via their favoured channels.
Whether its technical white papers, industry benchmark reports, bylines or blogs, we pride ourselves in exceptional business-to-business PR writing skills, and the technical and business savvy to grips with your technology and industry quickly to ensure demands on your time for reviewing are kept to an absolute minimum.
"The team delivered a high impact campaign across 12 countries resulting in an increase in brand awareness and more importantly, sales leads. With targeted pieces and a hands-on approach Wildfire has positioned Business Logic Systems as a global player and innovator in the field of mobile marketing automation."
Shaun Orpen, Chief Marketing Officer, Business Logic Systems
Global PR campaigns builds mobile brand reputation
Business Logic Systems is an innovative UK technology company that helps global mobile network operators reduce churn and increase customer lifetime value by delivering customer intelligence, marketing automation and customer loyalty solutions. The company needed to build awareness and mind-share amongst decision makers at global mobile network operators to further expansion in Central and Eastern Europe, Asia and the Middle East.
"EML Wildfire has proactively run our trade, national and business media campaign with energy, creativity and resourcefulness. Their work has raised our profile in key media targets, developing a number of strong relationships and resulting in some impressive coverage"
Patrick Pordage, Marketing Communications Director, Cambridge Consultants
Thought leadership campaign lifts behind-the-scenes technology innovators into high level media and solidifies them as the go-to experts in an array of vertical sectors.
Raising the company’s profile within national media and strengthening its credibility within a range of specialist sectors.
A business-to-business PR campaign focused on engaging national media by tying current projects to relevant news stories and using thought leadership to position the company and its spokespeople as industry experts and breakthrough innovators.
"EML Wildfire?s understanding of Computer Aid?s work enabled them to come up with a great campaign. As a result, national awareness of the charity has increased and donations have reached an all-time high. We?ve been able to forge new relationships with like-minded organisations and become a real force for change."
Anja ffrench, Marketing Director, Computer Aid International
E-waste campaign builds national profile for UK charity.
Position Computer Aid as a force for change in international development and authority in environmentally-friendly e-waste policies to build national awareness of the IT charity’s professional PC refurbishment service.
A high profile thought leadership campaign to highlight the impact of illegally exported e-waste being dumped in developing countries.
Computer Aid international CEO interviewed by Channel 4 News
Business-to-business thought leadership builds industry profile for UK start-up
UK-based Navetas Energy Management has developed unique energy disaggregation technology that can identify the energy use of individual appliances from a single point. The company needed to build credibility of its innovative technology among energy providers and businesses, to build a profile as an industry expert and drive trials.
A thought-leadership led PR programme, demonstrating key insights and expertise of the energy market:
Over 50 pieces of coverage and 110% increase in traffic to the Navetas blog in six months, with companies approaching Navetas directly as a result of the PR activity.
The number one provider of femtocell technology
As part of Picochip's annual business-to-business PR campaign, EML Wildfire was tasked with maximising the company's involvement and presence at Mobile World Congress 2011. The Picochip team invested heavily in their stand for the 2011 event situated in Hall 1 and were keen to create a buzz and to showcase their technology.
EML Wildfire was tasked with making Picochip stand out from the crowd at the show and to drive stand traffic.
EML Wildfire regularly recommends PR activity ahead of major trade shows and a press tour took place in the US and Europe in late January with the news released a few weeks before the show. This drove traffic to the stand and made sure the news got picked up ahead of major announcements from the biggest names in mobile at the show. Not many press from Asia attend the show and so in March EML Wildfire arranged an Asian press tour covering Taiwan, China and Korea.
Meetings were also arranged at the show to demonstrate the latest technology and to meet those missed in the earlier press tour.
A total of 162 press & analysts were briefed before, during and after the show
Including BBC Click, Associated Press and Light Reading, The Register and E&T
BBC Click, The Sunday Times, Associated Press and meetings with CNBC, Dow Jones and The San Jose Mercury News in the US
Meetings with Scientific American, MIT Technology Review and Gizmodo in the US generated good coverage of Picochip for a consumer audience
Research-led business-to-business campaign puts Top 50 initiative on the national news agenda
The Top 50 initiative benchmarks the customer service delivered by UK call centres. In its third year, the Top 50 wanted to build up credibility of the initiative to attract more members and promote high standards in the sector to highlight the positives.
A comprehensive research study, supported by real-world case studies, to create compelling news headlines and feature stories for national, call centre and business media:
Over 50 pieces of coverage in six weeks, including The Times, Daily Mail and Daily Telegraph