Consumer tech PR
The consumer tech PR team has a passion for technology and knows how to create high impact content that engages consumer audiences across traditional, online and social media.
Our consumer tech PR campaigns have launched brands like Jabra and Humax, propelled them to pole position and kept them in the media spotlight, year-after-year. We build consumer mind-share by spotting and maximising media and market opportunities that drive sales and build long-term success.
At the heart of the consumer tech PR campaigns we have run for brands like Nero and Pioneer is a creative approach that grabs the attention of journalists and target audiences alike.
A wealth of consumer tech PR experience
Underpinning all the consumer tech PR campaigns we run are our great media contacts which help us get your brand in front of the people that matter. Our consumer tech PR team is speaking to gadget, lifestyle and national journalists on a daily basis fulfilling product requests and pitching proactive story angles to keep our clients’ products in the forefront of consumer consciousness.
Finally, the foundation of any good consumer tech PR programme is a comprehensive product reviews programme. From software to gadgets to TVs, we have vast amounts of experience running product-focused PR campaigns to support our client’s retail distribution strategies, raise brand awareness and help drive consumer sales.
"The Humax FOXSAT products are the best-selling Freesat boxes on the market and we believe that the hard-working, hard-hitting PR campaign played a key role in helping us secure this market leadership position. The approach has continued to work exceptionally well, as Humax enjoys massive media coverage and accolades."
Graham North, Commercial Director, Humax
Humax case study
Consumer tech PR programme propels digital TV recorder brand to number one market position
The challenge
Launching a new digital TV brand in the UK and gaining market share from 30+ competitors
Strategy
A high impact consumer tech PR programme to maximise coverage opportunities across national newspapers, consumer tech, industry and lifestyle media.
Highlights include:
- Media event in 2009 to showcase new product range attracted 25+ journalist attendees and generated 30+ pieces of tier one coverage within a week of the event
- News-jacking topical seasonal events such as the World Cup and Wimbledon has generated coverage across national newspapers, including The Independent, The Guardian, The Sunday Times and The Daily Mail
- Launch of the world’s first digital TV recorder for Freesat+ generated over 40 pieces of news coverage and 25 product reviews within first three months
- Ongoing product reviews programme generates 100+ in-depth reviews per year, with consistently high scores, group test wins and best buy awards
- Consumer education campaign driving consistent coverage in lifestyle media, such as Which?, Prima, Good Housekeeping and Woman and Home
Services Utilised:
Consumer Tech PR
Content Creation
Online PR
Media Relations
Results
- 50%
- share of the UK’s free-to-air digital TV recorder market
- 100+
- pieces of tier one coverage every month
- 100+
- product reviews published every year
Optoma case study
Consumer PR campaign featureing video viral generates 500,000 YouTube views for launch of UK's first pocket projector
The challenge
Reaching a mass market consumer audience with the launch of Optoma’s Pico, the UK’s first pocket projector.
Strategy
- Create an online buzz with a video viral campaign to drive extensive awaress of the new Pico
- High profile media launch event with on-the-day filming teams
- Hard-working product reviews programme
Consumer PR campaign highlights
Pico featured on BBC Click, The Gadget Show, The Daily Telegraph, London Lite and The Independent
Services Utilised:
Consumer Tech PR
Content Creation
Social Media
Media Relations
Results
- 500K
- views on YouTube for video viral campaign
- 22
- journalists attended the launch event, representing 30 publications and generating 16 pieces of online coverage within 24 hours
- 24
- review units seeded to journalists for review within 3 months
- 40
- pieces of Tier One coverage generated, with highlights including BBC Click, The Gadget Show, The Daily Telegraph, London Lite and The Independent
