Consumer tech PR

The consumer tech PR team has a passion for technology and knows how to create high impact content that engages consumer audiences across traditional, online and social media.

Our consumer tech PR campaigns have launched brands like Jabra and Humax, propelled them to pole position and kept them in the media spotlight, year-after-year. We build consumer mind-share by spotting and maximising media and market opportunities that drive sales and build long-term success.

At the heart of the consumer tech PR campaigns we have run for brands like Nero and Pioneer is a creative approach that grabs the attention of journalists and target audiences alike.

A wealth of consumer tech PR experience

Underpinning all the consumer tech PR campaigns we run are our great media contacts which help us get your brand in front of the people that matter. Our consumer tech PR team is speaking to gadget, lifestyle and national journalists on a daily basis fulfilling product requests and pitching proactive story angles to keep our clients’ products in the forefront of consumer consciousness.

Finally, the foundation of any good consumer tech PR programme is a comprehensive product reviews programme. From software to gadgets to TVs, we have vast amounts of experience running product-focused PR campaigns to support our client’s retail distribution strategies, raise brand awareness and help drive consumer sales.

"The Humax FOXSAT products are the best-selling Freesat boxes on the market and we believe that the hard-working, hard-hitting PR campaign played a key role in helping us secure this market leadership position. The approach has continued to work exceptionally well, as Humax enjoys massive media coverage and accolades."

Graham North, Commercial Director, Humax

Humax case study

Consumer tech PR programme propels digital TV recorder brand to number one market position

The challenge

Launching a new digital TV brand in the UK and gaining market share from 30+ competitors

Strategy

A high impact consumer tech PR programme to maximise coverage opportunities across national newspapers, consumer tech, industry and lifestyle media.

Highlights include:

Media event in 2009 to showcase new product range attracted 25+ journalist attendees and generated 30+ pieces of tier one coverage within a week of the event
News-jacking topical seasonal events such as the World Cup and Wimbledon has generated coverage across national newspapers, including The Independent, The Guardian, The Sunday Times and The Daily Mail
Launch of the world’s first digital TV recorder for Freesat+ generated over 40 pieces of news coverage and 25 product reviews within first three months
Ongoing product reviews programme generates 100+ in-depth reviews per year, with consistently high scores, group test wins and best buy awards
Consumer education campaign driving consistent coverage in lifestyle media, such as Which?, Prima, Good Housekeeping and Woman and Home

Services Utilised:
Consumer Tech PR
Content Creation
Online PR
Media Relations

Results

50%: share of the UK’s free-to-air digital TV recorder market
100+: pieces of tier one coverage every month
100+: product reviews published every year

Optoma case study

Consumer PR campaign featuring video viral generates 500,000 YouTube views for launch of UK's first pocket projector

The challenge

Reaching a mass market consumer audience with the launch of Optoma’s Pico, the UK’s first pocket projector.

Strategy

Create an online buzz with a video viral campaign to drive extensive awareness of the new Pico
High profile media launch event with on-the-day filming teams
Hard-working product reviews programme

Consumer PR campaign highlights

Pico featured on BBC Click, The Gadget Show, The Daily Telegraph, London Lite and The Independent

Services Utilised:

Consumer Tech PR
Content Creation
Social Media
Media Relations

Results

500K: views on YouTube for video viral campaign
22: journalists attended the launch event, representing 30 publications and generating 16 pieces of online coverage within 24 hours
24: review units seeded to journalists for review within 3 months
40: pieces of Tier One coverage generated, with highlights including BBC Click, The Gadget Show, The Daily Telegraph, London Lite and The Independent

Train2Game case study

Train2Game at The Gadget Show Live

The challenge

Build awareness around Train2Game’s presence at the 2012 Gadget Show Live, where students took part in gaming development competition: Make Something Unreal Live.
Consolidate Train2Game’s position at the heart of the UK gaming industry and enhance its reputation among students and parents.

PR strategy

Provide an opportunity for hundreds of thousands of consumers to engage with a brand while creating a social media buzz
Target distribution of strong announcements to gaming, educational and regional press throughout the campaignWidespread outreach program over six months to gaming and regional press, with interviews, exclusives and news announcements
Student ambassadors media trained and used to speak with press all over the country
Games industry legends persuaded to support the competition
Content created for the Train2Game: blog, radio, social media and video channels – transforming T2G online reputation
Help to launch some of the UK’s top young talent
Further coverage in the pipeline and a planned PR stunt to release all four titles developed at the game jam.