Digital PR

The changing media landscape means that building your online presence is absolutely crucial; but contrary to popular opinion, online or digital PR is not a mysterious dark art.

However, running successful digital PR campaigns does take experience, knowledge and expertise, as well as a willingness to experiment. Our digital PR approach relies on integrating a variety of different tactics and techniques from social media and blogging to SEO and content marketing.

Transforming digital PR

The democratisation of online media means that influencers now come in all shapes and sizes from traditional journalists to bloggers and tweeters. Our proven approach to online and digital PR will identify those influencers who will make the biggest difference to your technology brand and help you build successful relationships with them.

We will also use online and digital PR to support your search engine optimisation (SEO) activity by building the ‘authority’ of your website. By placing optimised content in influential online destinations, we can build your organic search ranking and make sure you stay front-of-mind with your online audience.

We believe that digital PR should be at the forefront of every campaign rather than just an add-on or an afterthought. We ensure that every member of our team is properly skilled on the latest digital PR techniques to that you will always have access to the best advice.

“This was an incredibly effective campaign that achieved fantastic results for the business and really put dotCommerce on the map. For these reasons it more than achieved our objectives and gave us a fantastic return on our investment.”

Cliff Guy, Head of Marketing, dotDigital Group PLC

dotCommerce case study

Digital PR campaign helps build ?1m sales pipeline

The challenge

Create media impact and sales leads around the launch of dotCommerce - an ecommerce platform aimed at a niche B2B audience of SMB retailers - with a very modest digital PR budget

Strategy

Launch an industry benchmark report to attract widespread industry attention, provoke controversy and debate, and educate the target market about the full capability of the dotCommerce platform.

In-depth study to assess the ecommerce effectiveness of the UK’s top 20 retail web sites
Make learnings available in 42-page report to drive home the key sales message, with 130 best practice guidelines drawing on examples from the study
Fully integrated campaign launch, including media targeting in retail, ecommerce and marketing sectors, blogger outreach and promotion across social media channels
Web traffic encouraged by making in-depth report available as a redemption item on the dotCommerce website
Influential bloggers and journalists given exclusive advanced access to the full report

The campaign succeeded against all criteria and drove all marketing activity for the dotCommerce launch.

Services Utilised:

B2B Tech PR
Content Creation
Online and Digital PR
Social Media
Media Relations

Results

53: pieces of coverage in traditional and new media channels, including publications such as Internet Retailing, Econsultancy, NMA and SMEWeb
£1m: value of sales pipeline comprising 117 prospective dotCommerce clients

“Proactive, professional and responsive, Wildfire has made a visible and positive impact on our PR and marketing activity in the UK. The agency works closely with our team in the US, using their knowledge of the UK market to maximise local success. They are ideas-focused and always come up with hard-hitting, creative campaigns to reach our target market. As our lead European PR agency, they are also helping us expand the business and grow into new territories.”

John Lillie, UK Country Manager, Tealeaf

Tealeaf case study

Research-led campaign creates high-value digital PR exposure across target media

The challenge

When Customer Experience Management (CEM) company Tealeaf launched in the UK, CEM was a largely unknown term; the company needed to educate the market, create a thought leadership position and reach a select group of top tier businesses with transactional websites.

Digital PR Strategy

A multi-layered digital PR campaign to create multiple opportunities to engage with prospects and drive demand for Tealeaf’s products by highlighting the impact of poor web experiences upon online sales:

Commission consumer research – ‘The Consumer Behaviour Study’ – to explore how consumers use the web for shopping, identify areas of frustration and the actions they take as a result
Traditional, online and social media outreach
Develop campaign microsite, white paper and Slideshare presentation