The changing media landscape means that building your online presence is absolutely crucial; but contrary to popular opinion, online or digital PR is not a mysterious dark art.
However, running successful digital PR campaigns does take experience, knowledge and expertise, as well as a willingness to experiment. Our digital PR approach relies on integrating a variety of different tactics and techniques from social media and blogging to SEO and content marketing.
The democratisation of online media means that influencers now come in all shapes and sizes from traditional journalists to bloggers and tweeters. Our proven approach to online and digital PR will identify those influencers who will make the biggest difference to your technology brand and help you build successful relationships with them.
We will also use online and digital PR to support your search engine optimisation (SEO) activity by building the ‘authority’ of your website. By placing optimised content in influential online destinations, we can build your organic search ranking and make sure you stay front-of-mind with your online audience.
We believe that digital PR should be at the forefront of every campaign rather than just an add-on or an afterthought. We ensure that every member of our team is properly skilled on the latest digital PR techniques to that you will always have access to the best advice.
“This was an incredibly effective campaign that achieved fantastic results for the business and really put dotCommerce on the map. For these reasons it more than achieved our objectives and gave us a fantastic return on our investment.”
Cliff Guy, Head of Marketing, dotDigital Group PLC
Digital PR campaign helps build ?1m sales pipeline
Create media impact and sales leads around the launch of dotCommerce - an ecommerce platform aimed at a niche B2B audience of SMB retailers - with a very modest digital PR budget
Launch an industry benchmark report to attract widespread industry attention, provoke controversy and debate, and educate the target market about the full capability of the dotCommerce platform.
The campaign succeeded against all criteria and drove all marketing activity for the dotCommerce launch.
"The Engaged Web report worked as the perfect PR vehicle for us. Not only did it educate the market on the need for online communication, it aligned our brand with this developing area and, at the end of the day, delivered us bottom line returns."
Maria Wasing, VP European Marketing & Sales Operations, EPiServer
Creating content that engages and drives leads
Align EPiServer with social media expertise, knowledge of running successful online communities and advanced digital techniques such as personalisation. The ultimate objective was to drive traffic to the EPiServer website and deliver potential sales leads.
Launch a provocative industry report using market research into how UK businesses are using online communication strategies in order to highlight the importance of effective community management and associate EPiServer’s technology as a solution.
“Proactive, professional and responsive, Wildfire has made a visible and positive impact on our PR and marketing activity in the UK. The agency works closely with our team in the US, using their knowledge of the UK market to maximise local success. They are ideas-focused and always come up with hard-hitting, creative campaigns to reach our target market. As our lead European PR agency, they are also helping us expand the business and grow into new territories.”
John Lillie, UK Country Manager, Tealeaf
Research-led campaign creates high-value digital PR exposure across target media
When Customer Experience Management (CEM) company Tealeaf launched in the UK, CEM was a largely unknown term; the company needed to educate the market, create a thought leadership position and reach a select group of top tier businesses with transactional websites.
A multi-layered digital PR campaign to create multiple opportunities to engage with prospects and drive demand for Tealeaf’s products by highlighting the impact of poor web experiences upon online sales:
Slideshare presentation viewed over 1,600 times in the first two weeks and embedded in over 15 blog posts
B2B Tech PR