Whether you want to enter new territories in Europe, or build a global technology brand across multiple markets, our tailor-made international PR campaigns will meet your business requirements.
We are equally at home working as part of a client’s existing roster of international PR agencies or taking the lead agency role working with our own network of international PR specialists, delivering economies of scale through centralised campaign management.
With multiple partners in each region, EML Wildfire can hand-select the best international PR representatives for you based on your requirements, while maintaining the high level of service quality and reporting our clients have come to count on us for to maximise their international PR budgets.
EML Wildfire has implemented numerous successful campaigns across the UK, Europe, US and Asia and the measurable, sustained results have earned it a reputation as a leader in the field. This experience gives us the long-term relationships, operational agility and global market knowledge to respond to clients’ international PR requirements.
We have particular experience running Asia PR campaigns and members of our international PR team regularly visit Asia to manage and run media tours and product launches. We even have Asia PR specialists in house that speak a range of regional languages that help us either run campaigns directly or manage local Asia PR agencies more effectively.
"I would have no hesitation in recommending EML Wildfire to anyone looking to initiate a well managed and proactive international PR campaign."
Melvyn Wray, SVP Product Marketing, Allied Telesis International
Allied Telesis is an international provider of secure IP/Ethernet switching solutions and an industry leader in the deployment of IP Triple Play networks.
Re-establishing Allied Telesis' international PR profile across Europe. Media reviews had shown that journalists and end-users assumed the company had gone out of business. Allied Telesis was also looking to achieve better efficiency and results for its budget.
Each market was at a different stage of development and had its own unique set of challenges and context. The international PR campaign had to be flexible and adaptable with each market having the freedom to influence the campaign, supported by the regional team providing a steady flow of materials and support.
"Over the last 10 years EML Wildfire has played its part in CSR's evolution from UK start up to leading global player in the semiconductor industry. As our objectives have evolved, technologies diversified and geographic boundaries widened EML Wildfire has made sure our PR has delivered the results we needed and been a valued source of strategic advice. The EML Wildfire team's understanding of our business and technology, professionalism, flexibility and willingness to go the extra mile has made them a trusted extension of my own in house team."
Julie Minter, Senior Director Communications, CSR plc
Providing international PR support throughout a 10-year transition from UK tech start-up to a leading global player in the semiconductor industry.
Over the decade that EML Wildfire has worked with CSR, the international PR campaign has needed to constantly evolve in terms of its structure and messaging in order to keep pace with CSR’s changing objectives, as it has grown, diversified its technology expertise, and acquired and integrated other brands.
The number one provider of femtocell technology
As part of Picochip's annual business-to-business PR campaign, EML Wildfire was tasked with maximising the company's involvement and presence at Mobile World Congress 2011. The Picochip team invested heavily in their stand for the 2011 event situated in Hall 1 and were keen to create a buzz and to showcase their technology.
EML Wildfire was tasked with making Picochip stand out from the crowd at the show and to drive stand traffic.
EML Wildfire regularly recommends PR activity ahead of major trade shows and a press tour took place in the US and Europe in late January with the news released a few weeks before the show. This drove traffic to the stand and made sure the news got picked up ahead of major announcements from the biggest names in mobile at the show. Not many press from Asia attend the show and so in March EML Wildfire arranged an Asian press tour covering Taiwan, China and Korea.
Meetings were also arranged at the show to demonstrate the latest technology and to meet those missed in the earlier press tour.
A total of 162 press & analysts were briefed before, during and after the show
Including BBC Click, Associated Press and Light Reading, The Register and E&T
BBC Click, The Sunday Times, Associated Press and meetings with CNBC, Dow Jones and The San Jose Mercury News in the US
Meetings with Scientific American, MIT Technology Review and Gizmodo in the US generated good coverage of Picochip for a consumer audience
High performance mixed-signal semiconductor giant, Wolfson Microelectronics needed an international PR campaign to reach the consumer electronics market with its audio technology
Raising the awareness of Wolfson Microelectronics worldwide through an international PR campaign, plus encouraging the association of Wolfson with audio quality
As Wolfson’s lead agency for international PR, EML Wildfire’s role was to manage the media outreach directly in Europe and coordinating five partner agencies across the US and Asia. This included: