Sustainable social media - download

Social media has been the buzzword on the lips of every marketer for a good few years now. But in the rush to rollout a Twitter account or develop a Facebook fan page, many companies have failed to think about why they are doing it.

Research we conducted found that while over half of UK marketers have adopted social media, 15% are doing it so they don’t get left behind, 12% because they feel they have to and a further 10% because their competitors are doing it. These are hardly valid strategic reasons for bringing social media into the marketing mix.

With this in mind, we’ve put together ten simple steps that marketers – and indeed the wider business should take, in order to develop a more strategic and sustainable approach to social media. Download it for free here!