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By Ian McKee on 21/05/2013
I’m inclined to think that the timing of Yahoo!’s announcement of the all new Flickr (with one terabyte of free space!) on the same day as the announcement of the Tumblr $1.1 billion acquisition is no coincidence.
A quick disclosure: I used to work on the UK PR for Yahoo! and continue to have a positive, although I’d like to think well informed and rounded, opinion towards the company and brand. And with that experience, I can say timing these two announcements together was a better PR move than I ever saw come from the company first hand.
A second disclosure: I love Tumblr. It’s not about over-sharing your personal life, one-upmanship, internet point scoring, or flooded with geeky tech talk. A genuine community, driven by creativity, humour and way more than the one joke repeated blogs that get picked up on twitter.
So as you would expect, I have a predisposition to hoping that all Yahoo!’s promises will be kept.…read more