If you're anything like most of the comms professionals we know, you're expected to do a lot more with far fewer resources than ever before, yet do you really know, beyond gut feel, how well your PR activity is impacting real business outcomes?
PR Vital Signs is a brand new framework to help you evaluate the effectiveness of your organisation's PR function.
It takes a new approach to PR measurement by:
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By Debby Penton on 06/03/2014
Now that even your Mum is on Twitter, and every TV programme advertises a hashtag, you’d think that those “early adopters” in the tech …read more
By Joe McNamara on 04/03/2014
I was pretty down in 2012 when our annual ‘How Social Are You?’ report revealed that the Deloitte Tech Fast 50 had seemingly quit bloggi …read more