If you're anything like most of the comms professionals we know, you're expected to do a lot more with far fewer resources than ever before, yet do you really know, beyond gut feel, how well your PR activity is impacting real business outcomes?
PR Vital Signs is a brand new framework to help you evaluate the effectiveness of your organisation's PR function.
It takes a new approach to PR measurement by:
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By Alex Perryman on 26/09/2014
Whatever you think about the recent debates for and against Scottish Nationalism, the referendum on Scottish independence has reignited a co …read more
By Ella Delancey on 02/09/2014
Launching a new product is likely to involve putting the shiny bit of technology you’re launching into the hands of specialist reviewers. …read more