If you're anything like most of the comms professionals we know, you're expected to do a lot more with far fewer resources than ever before, yet do you really know, beyond gut feel, how well your PR activity is impacting real business outcomes?
PR Vital Signs is a brand new framework to help you evaluate the effectiveness of your organisation's PR function.
It takes a new approach to PR measurement by:
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By Alex Perryman on 16/04/2014
Commenting on changes to Facebook is sometimes a fools errand: For a week the internet overflows with frothy-mouthed complaints. Within ano …read more
By Hannah Wright on 09/04/2014
The hotly debated topic surrounding the “death of the eBook” is fast approaching a death of its very own, with those such as Tim Waterst …read more
By Ian McKee on 02/04/2014
Having been a resident of South West London for the best part of eight years, late last year I made the leap to go properly South West, and …read more