If you're anything like most of the comms professionals we know, you're expected to do a lot more with far fewer resources than ever before, yet do you really know, beyond gut feel, how well your PR activity is impacting real business outcomes?
PR Vital Signs is a brand new framework to help you evaluate the effectiveness of your organisation's PR function.
It takes a new approach to PR measurement by:
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By Chris King on 14/10/2014
The semiconductor industry isn’t an especially ‘green’ business given all the nasty chemicals used in the fabrication proc …read more
By Ella Delancey on 06/10/2014
In the running for 2014’s biggest first world problem – the new iPhone bends if you stick it in your skinny jeans, which makes for a lot …read more