If you're anything like most of the comms professionals we know, you're expected to do a lot more with far fewer resources than ever before, yet do you really know, beyond gut feel, how well your PR activity is impacting real business outcomes?
PR Vital Signs is a brand new framework to help you evaluate the effectiveness of your organisation's PR function.
It takes a new approach to PR measurement by:
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By Tom Lawrence on 25/07/2014
Developments over the last few days have raised questions over the future of social networks and their relationship with on-site advertising …read more
By Niall Sheedy on 15/07/2014
With so much data available at our fingertips, I can now enjoy a cycle to EML Wildfire through Richmond Park while Strava and Fitbit automat …read more