Easy, right? Well, yes, we think so. It’s the way Google wants you to approach SEO, and it also happens to be how we think you should approach PR.
But many people are lost. 68% of marketers now state that SEO is a core part of marketing strategy, yet 61% think they have little SEO knowledge in their own companies.
With this in mind, we’ve put together this straight-forward guide to help ensure your PR programme is perfectly placed to exert the maximum influence over your search engine visibility, as well as your other communications objectives of course!
By Ella Delancey on 02/09/2014
Launching a new product is likely to involve putting the shiny bit of technology you’re launching into the hands of specialist reviewers. …read more
By Ian McKee on 29/08/2014
Well, c’est la vie, Google Authorship. John Mueller of Google’s Webmaster Trends has announced in a Google+ post that the searc …read more