Easy, right? Well, yes, we think so. It’s the way Google wants you to approach SEO, and it also happens to be how we think you should approach PR.
But many people are lost. 68% of marketers now state that SEO is a core part of marketing strategy, yet 61% think they have little SEO knowledge in their own companies.
With this in mind, we’ve put together this straight-forward guide to help ensure your PR programme is perfectly placed to exert the maximum influence over your search engine visibility, as well as your other communications objectives of course!
By Tom Lawrence on 25/07/2014
Developments over the last few days have raised questions over the future of social networks and their relationship with on-site advertising …read more
By Niall Sheedy on 15/07/2014
With so much data available at our fingertips, I can now enjoy a cycle to EML Wildfire through Richmond Park while Strava and Fitbit automat …read more