Easy, right? Well, yes, we think so. It’s the way Google wants you to approach SEO, and it also happens to be how we think you should approach PR.
But many people are lost. 68% of marketers now state that SEO is a core part of marketing strategy, yet 61% think they have little SEO knowledge in their own companies.
With this in mind, we’ve put together this straight-forward guide to help ensure your PR programme is perfectly placed to exert the maximum influence over your search engine visibility, as well as your other communications objectives of course!
By Alex Perryman on 16/04/2014
Commenting on changes to Facebook is sometimes a fools errand: For a week the internet overflows with frothy-mouthed complaints. Within ano …read more
By Hannah Wright on 09/04/2014
The hotly debated topic surrounding the “death of the eBook” is fast approaching a death of its very own, with those such as Tim Waterst …read more
By Ian McKee on 02/04/2014
Having been a resident of South West London for the best part of eight years, late last year I made the leap to go properly South West, and …read more