Easy, right? Well, yes, we think so. It’s the way Google wants you to approach SEO, and it also happens to be how we think you should approach PR.
But many people are lost. 68% of marketers now state that SEO is a core part of marketing strategy, yet 61% think they have little SEO knowledge in their own companies.
With this in mind, we’ve put together this straight-forward guide to help ensure your PR programme is perfectly placed to exert the maximum influence over your search engine visibility, as well as your other communications objectives of course!
By Debby Penton on 06/03/2014
Now that even your Mum is on Twitter, and every TV programme advertises a hashtag, you’d think that those “early adopters” in the tech …read more
By Joe McNamara on 04/03/2014
I was pretty down in 2012 when our annual ‘How Social Are You?’ report revealed that the Deloitte Tech Fast 50 had seemingly quit bloggi …read more