PR Agency | PR and Technology | Technology PR from EML Wildfire

Building awareness, engaging audiences, driving sales

EML Wildfire is a technology PR agency delivering high impact campaigns that build market awareness, engage target audiences and drive sales for technology businesses across global markets. Our technology PR approach combines sector knowledge and market insights with traditional and digital PR skills to generate measurable results that position our clients for commercial success.

We have broad experience running technology PR projects for a wide range of businesses from targeted start-up launches to sustained international PR campaigns. We are equally at home running tech PR campaigns for both business-to-business and consumer-focused companies; check out our proven track record.

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Case study

15+ interviews secured, including appearances on Channel 4 News, Sky News and face-to-face meeting with the environment editor of The Guardian

800 signatures on government petition (securing over 200 signatures guarantees government response in April 2009, allowing for a new wave of media communication)

E-waste campaign builds national profile for UK charity.

Consumer tech PR

The consumer tech PR team has a passion for technology and knows how to create high impact content that engages consumer audiences across traditional, online and social media.

B2B tech PR

The EML Wildfire business-to-business PR team has extensive experience creating measurable success for technology companies of every size, across the depth and breadth of the IT sector.

Digital PR

The changing media landscape means that building your online presence is absolutely crucial; but contrary to popular opinion, online or digital PR is not a mysterious dark art.

Apple, Google, Microsoft – how they really do PR

By Danny Whatmough on 22/05/2012

One of the questions I’m often asked is ‘as a tech PR, which technology company would you most like to do PR for?’ Many would be tempted to answer with one of the ‘big three’ – Google, Microsoft or Apple. However, I’ve often wondered whether this would be as satisfying experience as it might seem at first.

So I was interested to read a piece by tech journalist Charles Arthur giving his thoughts on how these three companies approach PR and what is like, as a journalist, doing business with them.

Charles has just completed a book looking at the companies in question and so knows a thing or two about their PR approach. He is clear initially to explain how ‘different’ doing PR is for these companies than for any other tech company in the industry:

“In contrast to the ‘big three’, the typical technology company – and someone doing their PR – has the opposite problem: getting people interested.…